Case Study: Updated Website Increases Sales for Cheese Producers
Gäsene Mejeri is a Swedish producer of cheese using milk exclusively from their own Swedish farms. They are Sweden’s smallest dairy association and are made up of 37 farms that supply all of the milk. The dairy is located in Ljung, in the west part of Sweden and has always had strong local roots.
Gäsene Mejeri had a homepage that was struggling to meet their business needs. It was written in Drupal but had a dated appearance and was difficult to maintain with regards to system updates and actual information on the page itself. Customers were often presented with outdated information on products and where to buy them because the list was very difficult to update and therefore did not always reflect up-to-date information. Having such a low performing website was a missed opportunity to tell their story and properly display their thriving business.
Gäsene Mejeri needed a platform that would allow them to highlight what makes their company unique and a way to showcase their various farms and company history on their website. In addition, they wanted to display a variety of information for customers, retailers, and the press including product facts, a list of retailers, brochures, product sheets and images, and detailed contact information. They needed a solution that would allow their staff to easily and quickly be able to update the retailer and product list as it expands. As they frequently have promotions, they needed an easy way to create landing pages to highlight this on their main webpage. Additionally, they needed a calendar section on their website that they could easily populate with future company events like farmer markets and shop demonstrations.
Using Pimcore’s solution, a homepage was created that not only beautifully displayed their story and products but also was easy for editors to use when editing and updated information. The new webpage was modernly designed and met the demands of both mobile and desktop visitors. It was better suited to create and highlight new campaigns on the main page and these could be easily generated by any editor. The retailer list was easily able to be updated, which meant that customers always had access to an updated list so that they knew exactly where to go to buy their desired product. In general, the new homepage was customized to display Gäsene Mejeri’s unique story and brand and was then able to properly tell their story and promote their products.
With Customers having access to the latest information regarding products, retailers, and exhibitions, they were able to easily locate and purchase their desired products. This lead to increased sales and ultimately revenue for Gäsene Mejeri. The retailers were able to access the material they needed to accurately display Gäsene Mejeri products which then allowed them to easily sell the products. With an overall increase in access to accurate information through the webpage, their business continued to thrive with increased brand awareness and sales.
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