The digital platform acts as a common service layer and serves the group's brand channels, e.g., mydays.de, jochen-schweizer.de, which are implemented as independent, lightweight stores. Using Pimcore data objects, master data of products, locations, pages, campaigns, creatives and giftwraps can be managed. Pimcore Data Importer is used for bulk updates during black week promotions as well as scheduled workflow changes for products and pages. Pimcore Workflows are used for lifecycle management. Since product pages are an essential part of the digital experience, it was important to provide content managers with enough flexibility and all the tools they need to do an excellent job. For this reason, product lifecycle management was introduced as follows: Every product or page starts off as a draft in the first stage of its lifecycle. During this period content managers can explore different ideas and even play around with content in Pimcore. Once the draft reaches a certain maturity, it can be moved to the stage “preview”. In this stage it can be previewed as it would look like in the online shops but is not publicly visibly to customers yet. When the internal teams are satisfied, the product can be published, entering the stage “online” and becoming searchable and purchasable for customers. Of course, products can be updated, revised, or modified in Pimcore at any time and all shops will automatically receive the updated content. In case of larger modifications or if the product goes out-of-stock, it can be unpublished. Unpublishing a product moves it to the “offline” stage and makes it unavailable for purchase. From this stage it can either be re-published to go online again, or, if it has reached its end of life, it can be archived.