Product storytelling meets flexible PIM system

Wiesner-Hager is a renowned furniture company specialized in office equipment and furniture solutions. 

The engaging presentation of products is the mayor purpose of Wiesner-Hager's corporate website. Therefore, a flexible way of managing the broad and versatile product portfolio via the PIM system was the base to enable inspiring product storytelling in the frontend.

Pimcore Silver Partner
Client
  • Wiesner-Hager Möbel GmbH
Partenaire Pimcore
Produits

Chiffres-clés

6
Sites
15
Pays
Challenge

Product data management and information display

The previous digital touchpoint of Wiesner-Hager did not reach the intended conversion targets anymore. Moreover, the presentation of information and inspiration was not satisfying. In short, the customer journey was not able to fulfill the customers' needs. Also, the administration of the product data for marketing issues was very work-intensive. A PIM-System was the best way forward.
"The combination of modern web design and the PIM-functions of Pimcore has led to a tremendous improvement in the service quality and the product presentation of our new website. That meets our customers increasing need for information and reflects in rising inquiries. "
Franz Gurtner, Head of Marketing, Wiesner-Hager
Solution

Focus: Product

The frontend displays a balanced combination of information and inspiration. The clear and uncomplicated interface is designed for maximum usability. Highlights like emotional pictures and playful interactions guarantee customer engagement, yet never impede the core functions. The flexible PIM system operates in the background and allows the editor to individually connect products and product families. This saves time and enables the editor to focus on the product presentation.
Résultats

A convincing product section

The product section displays the crucial information about the products and creates space for an emotional product presentation with inspiring pictures. Another highlight is the project section, where furniture solutions of past projects are presented. With an emotional imagery style these two areas display how, with Wiesner-Hager products, the user's vision can become reality.

Principaux résultats

5 100
Media Assets
120
Product Detail Pages

Plus de cas clients Pimcore

Un référentiel produit unique pour Stanley Black & Decker France

STANLEY BLACK & DECKER France est la filiale française du premier fabricant mondial d'outillage. Présent depuis 1961, il regroupe des marques majeures telles que Stanley, DeWalt, Black & Decker et Facom.
PIM/MDM, DAM, Industrie

Simplon

Austrian bike manufacturer Simplon produces customized premium bicycles. What began in 1930 as a specialist bicycle shop is now a best-practice example for the production of innovative high-end bikes.
DXP/CMS, PIM/MDM, Digital Commerce, DAM, Industrie

Arduino

Arduino is an open-source electronics platform based on easy-to-use hardware and software. All Arduino boards are completely open-source, empowering users to build them independently. Over the years Arduino has been the brain of thousands of projects, from everyday objects to complex scientific instruments.
PIM/MDM, DAM, Technologie

Pollmann

Pollmann is a manufacturer of high-quality metal fittings made out of steel, stainless steel, and aluminum. An essential sales tool is the full-featured product catalog which is automatically created with Web-To-Print.
DXP/CMS, PIM/MDM, Industrie

Plus de 100 000 clients font confiance à Pimcore. Découvrez nos +350 success stories.