Case Study: Digital value creates brand trust
Austroflamm is a leading company in in the stove, pellet stove and fireplace insert sector. The products of the company are known for their timeless design as well as for their sustainable technology.
The project's aim was to adapt the corporate website to the new brand identity of Austroflamm and to improve the user experience. The flexible technology of Pimcore enables a unique combination of aesthetic product presentation, informative content, augmented reality and an online shop.
Customer Key Facts
Making a brand virtually perceptible
Trendsetting design system
An aesthetic product presentation, appropriate content, virtual services and a clearly structured online shop create brand trust and add value for the user. The PIM-system is used to manage product data and to supplement this data with marketing-relevant details. A clear and easy structure ensures consistent-looking product pages. Moreover, Pimcore offers a comprehensive yet easy way of managing product data as well as customer and retailer information. Therefore, the system is an ideal solution to combine various data sets with convincing content and the possibility to integrate an online shop.