Case Study: Hotel Chain Improves Delivery of Rich Content to Its Customers
Bluserena is one of the most solid Italian hotel companies with 4-star resorts, 5-star hotels, and Convention Centers. With over 12,000 beds and 4,000 rooms, Bluserena offers the best tourist accommodation services in the Italian tourism industry. Bluserena needed a complete renovation of their existing website as it wanted to improve the delivery of rich content to its customers.
The main request was for a flexible content management system, with a central repository for all of the company’s digital assets like videos, images and PDF files. The framework to be used for the new website needed to be able to handle multi-language setups.
Strong user role management and control over the approval and publishing of new content, with versioning capabilities and the possibility to return to previous versions, was another one of the key requests, together with faster time to market of newly produced content.
Low response time and capability of handling traffic peaks without a decrease in performance or large sums invested in infrastructure were also key requests.
To sum up, fast and easy to use CMS platform capable of:
simple definition and usage of structured information blocks like snippets, sliders, reminders, etc
digital assets repository
All of the business needs were already perfectly covered by the Pimcore CMS platform so there was no need for additional low-level development on the framework. The client was very satisfied with the multilingual support, especially about the possibility to link translated versions of the same content.
The final result was a super fast website with around 100ms response time. Hosted on a medium-size cloud infrastructure, capable of handling continuous updates from different editors and with a fully responsive interface.
With 11 regions, Styria Tourism is one of the largest tourism regions in Austria. The company has relied on Pimcore for the implementation of its digital strategy since 2010, making it one of the first and longest customers of Pimcore.