Let’s Explore Bavaria: digital inspiration for travel across Bavaria
DB Regio AG is responsible for Deutsche Bahn AG’s local passenger transport in Germany and is divided into two divisions: rail and bus. As one of the largest employers and carriers in the country, DB Regio is a service provider for numerous public and private partners and is the market leader in Germany's local transport sector.
To promote Regio ticket sales, we created the content marketing platform Let’s Explore Bavaria. Here rail travelers can find inspiration for excursions across Bavaria. Suggested trips are linked to the railway as an optimal means of transport, encouraging users to buy tickets through attractive offers on different channels.