Case Study: Hotel Management School Reaches Young Audience with New Website
A hotel management school expressed a desire to update the existing website and make it more sales-oriented. In addition, more insights into the school should be possible for the user and visually a magazine style should be implemented.
The existing website was three years old and therefore a little bit "dusty". It had to catch up on the websites of competitors and feel fresher and more youthful.This strategic positing of the school could not be communicated well enough with the existing website. A new website was needed.
„The new website helps us to excite young people for training in hospitality management. It also helped us to increase the number of registrations.“
Timo Albiez, CMO, SHL
Kobalt AG developed a layout that consisted of many individual modules. These should be used on different page layouts. For this reason, the individual components became built up in a modular way. Global functions are unified and can be reused on all pages of the website.
Some complex layouts include a live search as well as a sort function. These components have a very positive effect. They ease the use and give the pages certain dynamics. This results in a fresh, youthful and "trendy" appearance. The hashtags, which were integrated on each page, reinforce the youthfulness even more.
In addition, a form builder allows building individual forms on the website. The functionality extends from simple text input to automatically generated condition fields. The job was to make the form builder simple and as easy and user-friendly as possible. Managing the content of the website has become more easy because of the modular layout.
The new website is clearly fresh, youthful and "trendy". It was optimized for the integration of the social media channels. Thanks to the use of a tool called Supermagnetic, the content of various social media accounts can be presented on the website easily. Pictures and videos can be integrated easily on all pages as well. This makes the whole website more lively and brings customers closer to SHL. The registration process for the school was improved as well. Registration for classes and courses became a lot faster. The entire login process is easy to understand and very user-friendly.
The Berlitz company manages more than 550 offices in over 70 countries worldwide and is one of the most successful global players in education and language training, intercultural training and global leadership training.