Case Study: CLAYTEC - Impression #1

Case Study: Market Leader for Building with Clay Creates Its Enterprise Portal with Pimcore

CLAYTEC is specialist for clay and market leader for this innovative building material. The company produces and sells clay building materials through the building materials trade and craftsmen.

scope01 is responsible for the development of CLAYTEC's corporate portal based on Pimcore. This includes the layout and design of the website as well as the functions. In addition, scope01 takes care of topics such as SEO as well as the operation of Pimcore. Today, the portal offers attractive content around the topic of building with clay. Design, technology and information are optimally combined on the multilingual website.

Logo: CLAYTEC
Logo: Scope01
Pimcore Silver Partner
Customer
  • CLAYTEC
Solution Partner
Industry
Products Used
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Customer Key Facts

5
Locations
90
Employees
4 000
Products
19
Countries
Challenge

Development of a company portal as a central point of contact on the web for building with clay

CLAYTEC is the specialist for clay. The family-owned company from Viersen (Germany) produces and sells clay building materials through building materials retailers and craftsmen. The founder of CLAYTEC, Peter Breidenbach, was one of the first to deal professionally with clay in the early 1980s. And developed the company into the market leader for the innovative building material in just a few years. CLAYTEC had just completed the elaborate relaunch of its website with another internet agency. For the next steps after going online, CLAYTEC engaged scope01, internet agency from Frankfurt am Main, to further optimize the site and carry out the next development steps. To develop the portal into the central place on the web for building with clay.
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Solution

Pimcore as stable basis of the CLAYTEC portal

Pimcore was already set as part of the relaunch. As a Pimcore Silver Partner, scope01 was able to get started right away. In a first step, deficits were eliminated to ensure optimal functionality of the company portal. Afterwards, the user experience and the usability of the website were significantly improved. For example, the navigation was repositioned, significantly improving mobile usability. Events and news are now also presented in a more user-friendly way. In addition, scope01 increased the performance of the website and implemented several measures for search engine optimization of the site. Both technically and in terms of content. As part of the internationalization, the portal is now offered in four languages. Pimcore proves to be ideal for managing multilingual content. But also, for linking content, for example products with references, Pimcore is the optimal tool for the editors.
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Case Study: Christian End, Managing Partner scope01 Frankfurt am Main / Germany
"In my opinion, Pimcore is the ideal basis for CLAYTEC for the realization of a sophisticated company portal that wants to present products as well as content and convert visitors to customers."
Christian End, Managing Partner scope01 Frankfurt am Main / Germany
Results

Symbiosis of design, technology and information

CLAYTEC's goal is not only to provide pure information about building with clay on the web. But rather to inspire people for the innovative building material. This is achieved through a company portal that first shows with opulent pictures what is possible with clay. Then the visitor is guided to the information he is looking for. In addition to references, this includes the associated products, as well as news and events. Or the search for suitable dealers and craftsmen for CLAYTEC products to find the right contact person. The central goal is to ensure that the various target groups, such as private builders or professionals, can find the right information quickly and easily at any time. For these goals, Pimcore has proven to be the ideal software.
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Key Results

130%
Increased Website Traffic
80%
Increased Website Visitors
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