Furniture association centralizes complex product data management with PIM
As a high-growing marketing and purchasing association group, the GARANT Group supports more than 1 800 medium-sized specialist retailers in all areas of business management. The individual PIM solution centralizes product data from furniture, bedding, kitchen and the HVAC and sanitary segments.
Based on the Pimcore Enterprise Edition, the GARANT Group worked with NETFORMIC to develop a platform for data management that meets the complex requirements of the association group.It was of particular importance for GARANT to build the initial solution in an MVP approach in order to gather initial user experience as quickly as possible. In order to provide the 1 800 GARANT partners with a comprehensive tool for product research, the Pimcore Product Experience Portal is also used.