Case Study: The Impressive Relaunch: How Suzuki Austria Mastered its Website Revolution
Suzuki is a Japanese multinational conglomerate that produces cars, motorcycles, off-road vehicles, outboard motors, and generators. The company is particularly known for its motorcycles and off-road.
The challenge of the Suzuki Austria website relaunch was to create a modern and appealing online experience for car and motorcycle enthusiasts. At the heart of the project is the integration of a user-friendly configurator, which allows customers to individually customize their dream vehicles. Additionally, a special focus was placed on optimizing the user experience to provide visitors with smooth navigation and efficient information retrieval.
Customer Key Facts
Data maintenance and customer communication
The challenge was to store and provide the information from the different departments in a structured way using Pimcore. Until now, Suzuki Austria had not used a PIM solution to manage cars, motorcycles, accessories, or equipment lists. It was also important to improve customer communication and marketing in order to enable a holistic overview of the customer and effective communication with them. With the Pimcore solution, all data is now centrally stored and can be used for different channels: website, configurator, and data sheets.
Pimcore makes it possible
A platform was created that allows for easy configuration and ordering of a personalized dream vehicle. The configurator offers a wide range of options to create the perfect vehicle according to needs and desires. The platform has a modern look and a press portal to stay informed about the latest trends and developments. The new data management system ensures that the latest technical data, features, variants, and colors of cars are always available. Grouped results provide a quick overview of all available vehicles. Customer communication and the view of the customer and the customer relationship were also made more effective through CRM integration.
Auto Customization Reimagined: Next-Gen Platform Elevates Experience
The project led to the successful development of a user-friendly platform that enables individual vehicle configurations and offers customers a high level of personalization. The modern look, integrated press portal, and automotive data management system ensure that up-to-date information is always available, making the platform a genuine added value for visitors. The CRM integration significantly improved customer communication and relationships by allowing for more effective tracking of leads and better customer support. Seamless collaboration between various departments and centralized storage of all relevant data enable Suzuki Austria to work more efficiently and adapt more quickly to market changes. Overall, the project has not only strengthened Suzuki Austria's online presence but also led to improved customer satisfaction and optimized internal organization.