Streamline Product Data for Magnetic Materials & Solution Manufacturer

High volumes of product information, simply integrated and clearly presented for a broad target group with differing levels of technical understanding. A website that is modern, informative and with a responsive design that is optimised for all devices. Successfully done by Intera and Pimcore.

Business Needs

A website that is modern, informative and with a responsive design that is optimised for all devices – this is what Intera created for Vacuumschmelze vacuum melting, a manufacturer of magnetic alloys.

To add to the challenge: the company has a broad target group with differing levels of technical understanding: “The website is aimed at all important contact people at client companies, from engineers to managers. So it was important to ensure that the complex and detailed product information was presented in a way that is clear and attractive”, says Norman Lemm, Marketing Director at VAC. “That’s what Intera did, and they did it exceptionally well.”

Pimcore Solution

„Intera was an effective expert partner for the relaunch of our website. Working in partnership with us, they skilfully addressed any technical challenges to ensure our new website impresses our clients.“
Norman Lemm, Marketing Director at VAC

High volumes of product information, simply integrated and clearly presented? This was no problem for Pimcore Gold Partner Intera and the PIM and CMS components of Pimcore. The smart open source enterprise platform made it easy for Intera to import the detailed, technical product information. Once populated with data, the system automatically creates categorisations, filters the technical information and presents it clearly – in table form, for example. There is no need for manual import or preparation of the product data.

Business Results

The client was very happy with the project process. With the support of Intera, the ambitious launch date was achieved. “Opting for Intera and Pimcore was clearly the right thing to do. The system means we are ready for the future – for example, we can integrate an online shop if required. Because the system can grow to meet our company’s demands”, says Lemm.

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