B2B Shop ensures brand consistency in the dealer network
AUDI produces and distributes premium vehicles. Centralizing showroom furniture from different suppliers on a digital B2B shop makes the order processes more efficient and ensures global brand consistency.
AUDI AG is anxious for the proper equipment of all AUDI dealers worldwide, also regarding the CI and CD guidelines for brand consistency. However, the lack of central product data management led to messy and incomplete data records. This caused many errors and a lot of back-and-forth communication to furnish a dealership. Therefore, central data management for all products was required to solve this challenge.