Case Study: Koch Türen - Impression #1

Case Study: Experience Portal with photorealistic door-configuration

Koch Türen, a family-owned company, has been crafting custom doors since 1970. With over 100 employees, they produce more than 25,000 made-to-measure doors annually.

Together with Pimcore and Koch Türen, we've created a seamless user experience. An intuitive website with multiple entry points guides potential customers step-by-step to their perfect door. An intelligent configurator assists in individual selection and forwards inquiries directly to specialist retail partners.

Logo: Koch Türen
Logo: ACC Digital
Pimcore Gold Partner
Customer
  • Koch Türen
Solution Partner
Industry
Products Used
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Customer Key Facts

1
Locations
100
Employees
3
Countries
150
Product Attributes
Challenge

From production-oriented data to customer-relevant product attributes

Koch Türen's traditional approach to showcasing its product and service portfolio was centered around internal operational needs. The goal was to pivot this approach to better meet customer demands, overcoming systemic limitations like the ERP system's structure and the accessibility of product data.
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Case Study: Andreas Koch, Managing Partner Koch Türen
"Our "Path to the Perfect Door" concept has evolved into an intuitive customer experience with our door configurator. Customer inquiries are routed based on defined rules, while an integrated system of ERP and web data in Pimcore ensures data consistency and operational efficiency."
Andreas Koch, Managing Partner Koch Türen
Solution

Tailormade Customer Experience

kochtüren.at leads potential customers effortlessly to the door that perfectly suits their needs. The website offers various starting points, catering to different search queries. Once they've explored the basic information, testimonials, and project examples, customers can easily configure their dream door using our intuitive configuration tool. Thanks to the flexibility of Pimcore, we were able to create a seamless customer journey.
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Case Study: Koch Türen-Impression #4.1
Case Study: Koch Türen-Impression #4.2
Case Study: Koch Türen-Impression #4.3
Case Study: Koch Türen-Impression #4.4
Results

Effective results for customers, sales, and web editors

A resounding success: Our intuitive platform guides customers based on their level of knowledge and needs to their ideal door, seamlessly connecting them with the perfect partner. The visual door configurator routes online inquiries efficiently to the right partner company, while it empowers sales teams in personalized interactions. This achievement is underpinned by a robust ecosystem integrating ERP and web data.

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Case Study: Koch Türen-Impression #5

Key Results

↑
Shortened Time to market
↓
Time saved in data maintenance
150%
Increased Website Traffic
↑
Increased conversion rate
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