Central data pool of car accessories for online success

Audi AG is a German automobile manufacturer that produces and distributes luxury vehicles. A Pimcore database enables thousands of dealers worldwide to download product data of car accessories. The portal provides data, images, datasheets and an extensive online catalog.

Pimcore Solution

The global distribution network, consisting of Audi importers and dealers, can access the database to download up-to-date data packages for accessory products. The quick and easy access to images and texts enables dealers to become more successful in their online channels. The marketing material helps them in communication with their customers. They also use the data in their online shops. The centrally pooled database eliminates the need to spend large amounts of time gathering this data from other sources.

They can also find a single file containing all available images of the current range of accessories relevant to their customers. Country-specific Excel overviews and various text files with information on product relationships, model relationships, category relationships or image relationships based on part numbers, along with the corresponding B2C texts are available for download as well. The text files are available in 20 languages.

Pimcore's flexible data modeling capabilities and extensive user role and rights management made it possible to set up individual user interfaces for each market. Each dealer automatically sees the country-specific files with corresponding languages and the country-specific product portfolio.

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Over 80.000 companies are using Pimcore.

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