"Software-as-a-service" solution for destinations: Modules for engaging visualisation and enrichment of complex tourism data
The joint-stock company "Garda Dolomiti S.p.A. - Azienda per il Turismo", based in Riva del Garda, is responsible for the marketing & promotion of the area's image. The company's tasks include information services, marketing initiatives, expansion of the tourist offer, and also the maintenance of the ecological, cultural, and historical heritage.
Marketing Factory developed the product "DestiSuite" with the support of qualified experts from the tourism industry. DestiSuite is a collection of configurable modules that help DMOs achieve their advertising and marketing goals. This combines the best of both worlds: native integration of data on the website via APIs and lower costs compared to an individual implementation thanks to an "as-a-service" approach.