Top 3 Benefits of a Product Information Management Solution

Product Information Management is rapidly becoming a growing challenge for businesses.  Bringing a product to market smoothly becomes difficult when the product itself contains narrowly defined attributes, detailed descriptions, pictures, and is extremely media rich.  This content needs to be managed consistently in a single repository that will enable the business to promote and market the product efficiently.  With that said, organizations should strongly consider adopting a Product Information Management (PIM) Solution. 

A strong and reliable solution will provide a hefty return on investment and yield a variety of benefits including:

Superior Data Management

Many organizations are still relying on old-fashioned means of trying to organize and maintain their product data.   In some cases, they rely on PDF and Excel files which are scattered around their organization and therefore difficult to maintain or locate when needed.  This method leads to catastrophic disorganization and disables the company from provided accurate information in an efficient manner.  With a suitable PIM solution, the consistent centralization and organization of all product information can be easily achieved.  It can also be shared and distributed across all available channels to deliver the right information at the right time – easily.  

Easy Integration

With a flexible architecture and holistic API driven approach, a superior PIM solution will allow for easy integration with other business enterprise systems (ERP, CRM, BI, ESB….) or external 3rd party applications.  Easy communication with other business systems is a necessity for organizations to complete all tasks required during any product management initiative. 

Efficient Data Delivery

With the ability to seamlessly deliver product information across all required channels and business systems, the customer’s experience can be greatly improved.  For example, in a large manufacturing & distribution firm, every customer could require delivery through a different channel – a reliable solution would enable the organization of product information for each client and allow them to easily push the content through the appropriate channel. 

It’s needless to say that organizations should strongly consider adopting a Product Information Management (PIM) solution.  To see how Pimcore can help, please visit our Product Information Management solution page.

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Britany DiCicco
  • Partner & marketing manager
42 articles by this author

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