Case Study: Shape the Future of Mobility for MOIA
MOIA has been Volkswagen’s urban mobility concept since 2016. MOIA and elbkapitäne created a new digital platform for the launch in Hamburg in 2019. It got a facelift in 2021.
Since MOIA stands for the latest technology, such as autonomous driving, the website is at all times, state-of-the-art. The launch in Hamburg should get people enthusiastic about a product that needs a little explanation and make them go try out MOIA. Not only were passengers needed, but so were a large number of qualified drivers. It was time to give the website a new look and feel.
Using personalization and localization approaches, MOIA engages its users digitally and invites them to shape the future of mobility together. Together with the MOIA design team, we took the high quality of the MOIA shuttle and translated it into a clear digital design language. We accompanied the facelift technically in the frontend and backend.