Case Study: Goetze KG Armaturen - Impression #1

International pressure under control - Goetze goes Group

Goetze KG is a family business in its 4th generation - and at the same time one of the most important global players in the field of safety valves and fittings with an enormous product portfolio.

ercas. die agentur successfully developed the new website of Goetze KG, a leading manufacturer of safety valves. In the process, the huge portfolio of 155,000 products, spread over 4 business divisions, was integrated into a powerful PIM and the international web presences, previously spread over several websites, were merged into a single, central Pimcore website.

Logo: Goetze KG Armaturen
Logo: ercas GmbH & CO. KG
Pimcore Gold Partner
  • Goetze KG Armaturen
Solution Partner
Products Used
Visit Website

Customer Key Facts

155 000
Product Attributes

155,000 products spread over 4 business units

In the 70 years of its existence, Goetze KG from Ludwigsburg, Germany has developed into one of the world market leaders in safety valves. The components can be found in American industrial plants as well as in mega-hydrogen filling stations in China. The family-owned company has achieved this through high quality, perhaps the fastest delivery times in the entire industry and an unrivaled product portfolio. It is precisely this portfolio that poses the greatest challenge for our backend - 155,000 safety valves and fittings from a total of 118 series have to be included on the website. All with their own technical data indicating the nominal diameter, pressure and temperature at which the respective products can be used. Depending on which of the four business units of the Goetze Group a valve is offered in, the accompanying texts and additional information change depending on the application of the valve in question.


Wonderland for Technical Buyers

With a complex import, we manage to import and map this product range on the website. But because this is not enough for Goetze customers with their specific requirements to determine the right product for the respective application, we design one of the most complex filter systems in our agency's history. In addition to the technical values mentioned, it can also be used to display hidden information such as industry suitability for pharmaceuticals and certifications. Further questions are answered by the extensive download database with 1,268 documents. Until the end of 2022, the websites of the international Goetze locations presented themselves as independent pages. With the new website of the mother ship, the USA, China and Brazil are coming back home digitally. The new Goetze Group website therefore offers six market versions in German, English, French, Russian, Chinese and Portuguese.

Strong together - with less maintenance

Thanks to the web relaunch, the international parts of the Goetze Group are now presented in a congruent design across all countries and speak - at least figuratively - a common language. Thanks to the central maintenance of the downloads in the DAM and the multilingual product maintenance in the PIM, the data is now maintained more reliably and with significantly less effort for the international teams.

Key Results

Time saved in data maintenance
1 268
155 000
Data Objects

Read more Pimcore success stories

Stanley Black & Decker

The French subsidiary of the #1 tooling company in the world, established in 1961, operates through major brands like Stanley, DeWalt, Black & Decker, and Facom for which it created a single point of truth for product data.
PIM/MDM, DAM, Manufacturing


Austrian bike manufacturer Simplon produces customized premium bicycles. What began in 1930 as a specialist bicycle shop is now a best-practice example for the production of innovative high-end bikes.
DXP/CMS, PIM/MDM, Digital Commerce, DAM, Manufacturing


Pollmann is a manufacturer of high-quality metal fittings made out of steel, stainless steel, and aluminum. An essential sales tool is the full-featured product catalog which is automatically created with Web-To-Print.
DXP/CMS, PIM/MDM, Manufacturing

Online assistant increases B2B leads for HVAC manufacturing company

Heatpex is a manufacturer of top quality and innovative ventilation and recuperation systems for family houses as well as top quality installation systems for a wide range of applications in the heating, industrial and house installations.
PIM/MDM, Digital Commerce, DXP/CMS, CDP, Manufacturing

110 000+ businesses trust Pimcore. Discover our 550+ favorite success stories.