Case Study: Connecting Anything for a Seamless and Conversion Oriented Customer Experience

With the relaunch of www.aldi-gruenstrom.de, a progressive and user-centered platform with easy handling in management has been created. The ordering process for the best fitting tariff is user-friendly and contains a dynamic form service.

Business Needs

With the relaunch of www.aldi-gruenstrom.de, a progressive and user-centered platform with easy handling in management has been created. The ordering process for the best fitting tariff is user-friendly and contains a dynamic form service. A special technical challenge were the various dependencies and connections to other systems such as ERP and its interfaces. 123energie's superordinate electricity portal is integrated and linked via the user login. Another requirement is an easy-to-use CMS.

Pimcore Solution

The heart of the Pimcore 5.4 based website is the intelligent input route, which guides the user step-by-step and intuitively through the ordering process enabling the user to close the contract online.

All contract data get saved, syntactically checked and transferred to the customer's SAP system. The best possible mobile user experience is one focus aspect in terms of UX.

Business Results

The website www.aldi-gruenstrom.de now offers not only the already available green electricity tariffs, but also cheap green gas tariffs for end-consumers. The intelligent input route guides the user – depending on his selection – to the desired contract and serves for a high conversion rate. The following points are particularly user-friendly:

auto-completion for postcode entry with automatic city allocation,
the dynamic generation of suggestion lists of the previous supplier depending on postcode/location,
the Pfalzwerke cancellation service on the basis of existing contract data from the previous supplier
and the validation of bank data.

Further key success factors are the high-performance integration of third party systems and the easy-to-use CMS. This is were the website profits from Pimcore as a scalable, easy-to-use digital platform solution with a "connect anything“ approach. So Pfalzwerke choose Pimcore when it comes to providing their digital services.