Baked Goods Retailers More Efficient With PIM

Städter is a manufacturer of baking and household goods based in Germany. They sell over 3,500 baking products including everything from classic baking needs to modern trends in the baking world.  Some of their products include cookie cutters, decorating tools, accessories, professional ingredients, and much more.

Business Needs

Städter was handling their assets in a local file structure.  Due to the rigid regulations in the food industry, each asset has a large set of specific data with up to 250 items being included.  The portal they were using offered limited functionality in regards to product information management and maintaining the data was a very cumbersome process.  Having to keep all the data up to date manually cost them significant time and productivity that they could have used in other business initiatives.  This process often resulted in errors, leading to business inefficiencies.  Automated marketing steps and campaigns were not possible which weakened their business.

Pimcore Solution

With Pimcore’s PIM solution, they were able to implement an efficient data management process and connect this with their ERP system. With the new system, they were able to control the assortments and systematic enrichments of product information. Their internal resources were relieved from the pressures and time constraints of manual processes as everything became automated. Cross-channel product information became suitable for print production, additional web systems, and iOs applications. They were also able to develop strategic channel features for global partners.  

Business Results 

In the end, they were able to achieve a clearly structured and logical product information management system

With this new and efficient process, they strengthened their business by allocating saved time to important business initiatives. For partner and dealers working with Städter, the process of retrieving product data was made very simple. With this new simplicity in place, they enhanced their brand and improved business relations. All in all, Pimcore provided them with the solution they needed to achieve efficiency, simplicity, organization, and ultimately enhanced business.

Pimcore Gold Partner
Customer
  • Städter
Solution Partner
Industry
Products Used
Visit Website

Read more Pimcore success stories

Burger King

Fast Food Chain Rules Website and Mobile Apps Engagements

Burger King is an American global chain of 17.000+ hamburger fast food restaurants. Pimcore provides a multi-lingual API-first headless CMS for managing the European countries websites.
DXP/CMS, Food & Beverage

Perfect Cocktail of Unified Marketing & Product Data

Beam Suntory is the world's third largest premium spirts company. Home to iconic brands such as Jim Beam, Maker’s Mark, Courvoisier, Suntory, Knob Creek, Laphroaig , Bowmore, Canadian Club, Hornitos, Sauza, Roku and many more.
PIM/MDM, DAM, Food & Beverage

fritz-kola

It can be done better. That’s what two friends decided to do in 2002. Starting from scratch with only a few thousand euros and a whole lot of determination they founded fritz-kola. Their mission: create a kola better than anything that “big cola” has to offer. It contains real colanus extract and natural caffeine - the unmistakable stimulant.
DXP/CMS, PIM/MDM, DAM, Food & Beverage

Grocery Chain Grows Global Reach Into New Markets

Northgate González Market is a leading supermarket chain headquartered in Anaheim, California. They operate 41 high-volume stores and have a workforce of around 6000 associates.
DXP/CMS, CDP, Food & Beverage

100 000+ businesses trust Pimcore. Discover our 250+ favorite success stories.